eQ: Environmental Marketing Intelligence + TerraChoice News is TerraChoice’s new quarterly publication for clients and friends. This e-zine features fresh, new content including an interview with an environmental leader and insights on sustainable branding and the most pressing green issues facing businesses today.
In 2009, TerraChoice released the follow-up study, the Seven Sins of Greenwashing to present new and significant trends that have emerged since the first study. This year's research includes even more 'big box stores' in both Canada and the U.S and more products studied. The second edition of the study also gives a closer examination to product categories of special interest to consumers - toys/baby products, cosmetics and cleaning products.
