The TerraChoice name is well-recognized by media throughout North America and around the world. Thanks to our Six and Seven Sins of Greenwashing studies, the greenwashing story has been picked up by CNN, The New York Times, Time magazine, the Guardian, The Wall Street Journal, Consumers Digest, CBS, The Globe and Mail, CBC, and many more.
Find out what the media are saying about TerraChoice and read the company’s latest updates here.
Source: Los Angeles Times, February, 2010
Listing their top 10 green home myths, and L.A. Times writer recommends EcoLogo products and using the Six Sins of Greenwashing as a guideline.Source: The Toronto Star, January 23, 2010
Toronto Star interviews John Polak and Scot Case in an article highlighting the EcoLogo Program’s history and where the eco-label is heading.Source: Good Guide, January 3, 2010
This article outlines the top 10 sustainability trends of 2009 chosen by Good Guide. Greenwashing was included in the list and the article mentions TerraChoice.
Source: Conference Board, January, 2010
This article on sustainability in business interviews Scott McDougall, President of TerraChoice.Source: London Free Press, December 1, 2009
The London Free Press interviews Scott McDougall, President of TerraChoice, on greenwashing.Source: Homemakers Magazine, November, 2009
Homemakers Magazine published a 7-page article about greenwashing. The article features an interview with Scott McDougall and also mentions the EcoLogo program.Source: GovPro, October 20, 2009
This article discusses some of the findings in the 2009 EcoMarkets report.
Source: Macleans Magazine, October 12, 2009
The Seven Sins of Greenwashing study by TerraChoice is referred to in an article about how green marketing can change the world.
Source: Packaging Digest, October 1, 2009
This article discusses the results of the 2009 EcoMarkets study released by TerraChoice
AIR MILES TAKES MY PLANET IN-STORE
Source: Marketing Magazine, September 22, 2009
Air Miles mentions its partnership with TerraChoice in identifying eco-friendly products
US BUYERS COMMIT TO GREEN PROCUREMENT
Source: SupplyManagement.com, September 18, 2009
This article discusses the EcoMarkets report released by TerraChoice
Source: Marketing News, September 15, 2009
TerraChoice President Scott McDougall is interviewed in this issue of Marketing News. The article is about green marketing and its future and progress.
Source: Green Living, August 10, 2009
The Competition Bureau is monitoring what companies can and cannot claim about environmental products. But will it really help?
LES 7 PÉCHÉS DE LA PUB
Source: Protégez-Vous, August, 2009
This is a lengthy article on Greenwashing, which features the Sevens Sins and what consumers can do to protect themselves from it. It was also featured on the front cover of the August issue of this French consumer protection magazine.
MONEY MATTERS IN SUSTAINABLE LOGISTICS
Source: Natural Product Insider, July 21, 2009
This article by Elizabeth Abrams uses The Seven Sins of Greenwashing study results to highlight the prevalence of “green.”
AVOID THE MARKETING MISUSE OF "GREEN"
Source: Kansas City News fox4kc.com, July 18, 2009
Shaila Wunderlich features the the Seven Sins of Greenwashing study in her article.
"AWAY WE GO" WENT WAY GREEN DURING PRODUCTION
Source: Ecorazzi, July 14, 2009
TerraChoice is mentioned as one of the aids to the sustainable production of John Krasinski’s film "Away We Go".
CONSUMERS MISLED BY GREENWASH
Source: The Chicago Tribune, Chicago, IL, USA, June 26, 2009.
Based on Suzanne Goldenberg's article in the Guardian, this writer reports on the findings of the Seven Sins report.
Source: PackagingNews.co.uk- June 25, 2009 by Jill Park
A report of Scot Case's testimony to the U.S. Energy and Commerce Panel.
Source: Sierra Club, June 24, 2009. By Sarah F. Kessler
Based on Scot Case's testimony, Kessler describes the Seven Sins of Greenwashing study.
GREEN CLAIMS BY MARKETERS GO UNCHECKED
Source: USA Today, June 22, 2009 by Traci Watson
Traci Watson’s article cites the Seven Sins of Greenwashing study and reviews recent legal actions taken by the Federal Trade Commission (FTC).
AMERICAN SHOPPERS MISLED BY GREENWASH, CONGRESS TOLD
Source: Guardian.co.uk June 21, 2009 By Suzanne Goldenberg
This article discusses the Seven Sins of Greenwashing report. Scot Case's testimony to Congress is used to provide a summary of the report.
For media inquiries, please contact:
Kate Rusnak
Toll Free: 1-800-478-0399 ext. 250
Email: krusnak@terrachoice.com