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"Human health" and "energy conservation" continue to be the most important environmental purchasing factors. (EcoMarkets, 2009)


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The TerraChoice name is well-recognized by media throughout North America and around the world. Thanks to our Six and Seven Sins of Greenwashing studies, the greenwashing story has been picked up by CNN, The New York Times, Time magazine, the Guardian, The Wall Street Journal, Consumers Digest, CBS, The Globe and Mail, CBC, and many more.

Find out what the media are saying about TerraChoice and read the company’s latest updates here.

MARKETING TO THE GREEN CONSUMER
Source: Multi-Housing News, August 2010
This article includes a great profile of TerraChoice’s Seven Sins of Greenwashing study as well as insight from TerraChoice’s Scot Case.
 
 
ECOLOGO TO CERTIFY GREENER, HEALTHIER TOYS
Source: BabyShop Magazine, July 19, 2010
This article discusses how findings from TerraChoice’s 2009 Sins of Greenwashing study sparked the need for the introduction of EcoLogo’s new Toy Standard.
 
GREENWIZARD, TERRACHOICE TO PROMOTE ECOLOGO-CERTIFIED BUILDING PRODUCTS
Source: FM Link, July 30, 2010
This article discusses how a new alliance between GreenWizard and TerraChoice will co-promote EcoLogo-certified standards and building products carrying the GreenWizard name.
 
GREENWIZARD, TERRACHOICE FORM ALLIANCE
Source: Floor Daily, July 20, 2010
This article discusses the new alliance between TerraChoice and GreenWizard that has formed to promote sustainable building products.
 
GREENWASHING: HOW TO AVOID THE TYPICAL MARKETING TRAPS
Source: Environmental Leader, July 14, 2010
This article discusses misleading green marketing claims, and what consumers should look out for.
 
TAKE STEPS TO AVOID ‘GREENWASHING’ SCAM
Source: The Houston Chronicle, June 27, 2010
This article highlights the increase in green advertising and greenwashing.  The author encourages the readers to inform themselves by visiting TerraChoice’s Sins of Greenwashing webpage, look for 3rd-party certification such as EcoLogo, and other tips.

HOW TO SPOT FAKE GREEN PRODUCTS
Source: MSN Money, June 21, 2010
This is a great article featuring all Seven Sins of Greenwashing and advice on how to recognize products committing these sins.
 
US SHOPPERS MISLED BY GREENWASH
Source: Green Living Blog, The Global Report, June 16, 2010
In this video clip, viewers are informed, on behalf of TerraChoice’s Scot Case, that 22% of products making green claims bear an environmental badge that has no inherent meaning.
 

 
BILL ROTH INTERVIEWS SCOT CASE OF TERRACHOICE
Source: The Green Economy Post, June 16,2010
In this video interview, TerraChoice’s Scot Case discusses green purchasing.
 

 

 

 

For more media coverage, please visit the News Archives

For media inquiries, please contact:

Kate Rusnak
Toll Free: 1-800-478-0399 ext. 250
Email:
krusnak@terrachoice.com